Nirapara have introduced IRAA to mark their strong hold in FMCG market - India and International with a motto of ‘bettering consumer’s life by providing premium quality products’. Being natural in the best way possible is the very soul of the brand which substantiates it from rest. IRAA brand umbrella comprises of personal care to home care products designed to promote health, vitality, beauty and good living. Made from natural and superior ingredients IRAA ensures flawless quality and is in sync with the concept ‘natural and close to earth’. The ability of the brand to resonate according to changing consumer lifestyles and necessities manifests its urge to serve the society offering convenience, variety as a prime.
Being one of the new fast growing consumer goods product brand in India, we believe in providing the very best to our customers. IRAA’s natural ingredient based product line offers you an exquisite home and personal care solutions in a most effective and gentle way possible. We are keen in assuring the most stringent quality and hygiene standards for IRAA products and hence the superior materials are used in all the processes, from manufacturing till delivering the products to you. We use the finest natural, sustainable, and often organic ingredients available in our manufacturing process. IRAA's success owes to the unrelenting commitment to deliver value to the consumer and to a team passionate about being the best.